K-Swiss Announces Strategic Partnership with Pickleball Canada

K-Swiss Named Official Preferred Footwear of Pickleball Canada

Montreal, QC, Canada — February 6th, 2026 — K-Swiss, the iconic performance footwear brand with deep roots in racquet sports, is proud to announce a new strategic partnership with Pickleball Canada, formally establishing K-Swiss as the preferred footwear partner of Pickleball Canada. This collaboration supports the continued expansion of pickleball across Canada and reinforces K-Swiss’s commitment to athletes and communities across all levels of sport.

Through this partnership, K-Swiss will play an integral role in supporting and elevating Pickleball Canada’s National Championships, while also contributing to select events across the country. As part of its commitment to growing the sport, K-Swiss will actively promote Pickleball Canada within retail locations nationwide, helping to raise awareness and connect new audiences to the game. This partnership will help drive new development opportunities and support the continued growth of pickleball nationwide, with a commitment to supporting and enhancing Pickleball Canada’s initiatives nationwide.

“We are thrilled to partner with Pickleball Canada as the preferred footwear provider,” said Leo Incollingo, brand director of K-Swiss Performance Canada. “Pickleball is one of the fastest growing sports in Canada, and this partnership reflects our belief in the sport’s potential and the community that drives it. We look forward to supporting players at all levels with performance-driven footwear.”

Barry Petrachenko Pickleball Canada’s Executive Directer said, “K-Swiss is a terrific partner whose longstanding legacy in court sports and commitment to innovation align perfectly with our vision for the sport. Having a dedicated pickleball shoe supporting Pickleball Canada is an exciting step forward, and this partnership will enhance the experience for players while strengthening our events and programs from coast to coast to coast.”

Pickleball has experienced dynamic growth in recent years, with close to two million Canadians now playing the sport nationwide. Pickleball Canada, the sport’s national governing body, has been at the forefront of this growth by supporting players, standardizing competition, and fostering a welcoming environment for both new and experienced participants. This continued momentum is strengthened through partnerships such as K-Swiss, whose support of Pickleball Canada events includes the introduction of innovative products designed to enhance the athlete and participant experience across the country.

About K-Swiss:
Founded in 1966, K-Swiss has a rich heritage rooted in tennis. The brand was started by two Swiss brothers—Art and Ernie Brunner—who set out to make durable, performance-driven footwear designed for the demands of competitive court sports. Over the decades, K-Swiss has evolved into a global leader in high-quality athletic footwear, renowned for innovation, comfort, and support.

From its early dominance in tennis to modern advancements in performance running and court sports, K-Swiss remains a trusted choice among athletes. K-Swiss’s commitment to craftsmanship and athlete-centered design has made it a staple in the world of performance footwear.

About Pickleball Canada:

Pickleball Canada is the national governing body for the sport of pickleball in Canada. The Canadian
Pickleball Association was established in 2009 and then incorporated as Pickleball Canada in 2011. The
organization works to promote and develop the sport at all levels, from grassroots to high-performance.
Their mission is to promote the growth and development of pickleball across the country by providing
leadership, resources, and opportunities for players of all ages and skill levels. Pickleball Canada is
responsible for the coordination and delivery of pickleball events across the country, including the
National and Regional Championships, which brings together top players from across Canada to
compete for the title of national champion. With a growing number of players and clubs across the
country, pickleball is Canada’s fastest growing sport and Pickleball Canada is at the forefront of this
exciting movement.

For more information on Pickleball Canada, please contact info@pickleballcanada.org or
visit pickleballcanada.org

For more information about K-Swiss Performance Canada, please contact: Logica Sport / K-Swiss
Performance Canada:
Leo Incollingo: Leo@logica.ca

For more information regarding Pickleball Canada, please contact: info@pickleballcanada.org

Serving up Paradise: Club Med named Canada’s Pickleball “Official All Inclusive Resorts Partner”

Club Med has always believed that the best vacations are the ones where people are free to do what they love in places where they move, connect, and share meaningful moments together. Pickleball perfectly reflects that philosophy. It’s an accessible, social sport, welcoming by design. Families, beginners, all ages and skill levels can step onto the court. In the rally, everyone belongs.

Pickleball Canada brings credibility, structure, and a fast-growing community to the partnership, proudly
aligning with Club Med’s superior pickleball offering. With iconic destinations, a unique lifestyle spirit, and decades of expertise in creating environments where generations play together, Club Med has established itself as a leader in pickleball experiences in North America. Across five resorts, Club Med offers an unmatched pickleball footprint with 34 courts, supported by passionate and highly trained Great Organizers (GOs). The program goes far beyond access to courts, delivering structured training, multiple hours of instruction each week, daily social play, and tournaments, making pickleball a central part of the guest experience.

Together, they are turning the world’s fastest-growing sport into the world’s most effortless escape. Serving Up Paradise becomes more than a tagline. It becomes an invitation. A way of experiencing vacation, where play becomes a reason to travel, connect, and return.

Club Med, the pioneer of the all-inclusive resort concept, is proud to announce an official partnership with Pickleball Canada, the national governing body of the world’s fastest-growing sports. Together, they are serving up a new way to experience vacation where play, connection, and all-inclusive ease come together effortlessly.

As pickleball continues its explosive growth, Club Med’s partnership, as the exclusive partner in the resort category, is a natural extension of its longstanding commitment to sports, active living, and community. The collaboration will highlight Club Med’s world-class sports facilities and programming across its five North American resorts, which collectively offer 34 pickleball courts, all designed for both recreational play and professional-level tournaments.

Throughout the year, Club Med and Pickleball Canada will roll out a series of activations as part of this
new partnership. As Pickleball Canada’s Exclusive Resort Category Partner, Club Med will host an
immersive pickleball-themed press trip in Michès Playa Esmeralda, Dominican Republic, strengthening the connection between sport and premium lifestyle travel. The partnership will also feature a special Club Med vacation giveaway, exclusively for Pickleball Canada members, offering one winner the opportunity to experience the brand’s all-inclusive resort lifestyle firsthand. Supported by strong digital visibility across Pickleball Canada’s channels, the collaboration will highlight Club Med’s best offers for active, sport focused vacations, while connecting the brand with a fast-growing, engaged community of players.

This announcement follows the brand’s continuous investment in pickleball facilities and its ongoing
commitment to sports and active living. Recognized as the world’s most popular sports school with a
pioneering spirit, Club Med introduced its first pickleball courts in 2017 and has continued to expand the
offering ever since. Club Med is also actively expanding its pickleball footprint in Ontario through its
collaboration with Fairgrounds Pickleball Courts and other main players in the pickleball scene in Canada
further positioning Club Med as a leading destination for sports enthusiasts and families of all levels.

“We are thrilled to partner with Pickleball Canada as part of our ongoing commitment to sports, active
living, and community-driven experiences. This collaboration is a natural fit for both our brands, grounded in shared values and a highly engaged community. It also represents an important step in expanding pickleball across our North American resorts, while supporting our long-term vision to grow Club Med’s awareness in Canada and continue to pioneer premium, active vacation experiences.” Club Med Canada’s Vice President, Vincent Giraud.

“We are pleased to welcome Club Med as the Official All-Inclusive Resorts partner of Pickleball Canada.
Our shared commitment to excellence and our aligned vision to develop and grow pickleball make this a
natural and exciting partnership. Together, we look forward to creating innovative opportunities, enhancing the participant experience, and supporting the continued growth of pickleball for players, clubs, and communities across Canada” Pickleball Canada’s Executive Director, Barry Petrachenko.

This collaboration reinforces Club Med’s reputation as a global leader in premium sports and wellness
travel, offering between 10-15 sports and activities per resort, from pickleball to sailing, golfing, circus,
fitness. It also represents an exciting opportunity to connect with the vibrant and ever-growing pickleball
community through shared values of active, social, and all-inclusive experiences.

For more information on Club Med’s pickleball offerings and upcoming programming, visit
https://www.clubmed.ca/l/sports or www.pickleballcanada.org.

ABOUT CLUB MED:

Club Med, founded in 1950 by Gérard Blitz, is the pioneer of the all-inclusive concept, operating over 60
premium resorts in stunning locations around the world including North and South America, Caribbean,
Asia, Africa, Europe and the Mediterranean. Each Club Med resort features authentic local style and
comfortably upscale accommodations, superior sports programming and activities, enriching children’s
programs, gourmet dining, and warm and friendly service by its world-renowned staff with legendary
hospitality skills, an all-encompassing energy and diverse backgrounds. Club Med operates in 40 countries spanning across 5 continents and continues to maintain its authentic Club Med spirit with an international staff of more than 23,000 employees from more than 110 different nationalities. Led by its pioneering spirit, Club Med continues to grow and adapt to each market with three to five new resort openings or renovations per year, including a new mountain resort annually.


For more information, visit https://www.clubmed.ca/. For an inside look at Club Med, follow Club Med on
Facebook, Instagram, and YouTube.

ABOUT PICKLEBALL CANADA:

Pickleball Canada is the national governing body for the sport of pickleball in Canada. The Canadian
Pickleball Association was established in 2009 and then incorporated as Pickleball Canada in 2011. The
organization works to promote and develop the sport at all levels, from grassroots to high-performance.
Their mission is to promote the growth and development of pickleball across the country by providing
leadership, resources, and opportunities for players of all ages and skill levels. Pickleball Canada is
responsible for the coordination and delivery of pickleball events across the country, including the National and Regional Championships, which brings together top players from across Canada to compete for the title of national champion. With a growing number of players and clubs across the country, pickleball is Canada’s fastest growing sport and Pickleball Canada is at the forefront of this exciting movement. For more information, please contact info@pickleballcanada.org or visit pickleballcanada.org.

Contacts:
Zoï PR Agency
clubmed@agence-zoi.com

Pickleball Canada
info@pickleballcanada.org

Pickleball Canada – 2027 National Championship Request for Proposals

Pickleball Canada has officially launched its Request for Proposals (RFP) to identify a host for the 2027 Pickleball Canada National Championships, the organization’s premier event. Hosted annually, the National Championship brings together 800+ pickleball players in the country, celebrating excellence in play from recreational athletes to elite competitors. The event delivers significant economic, community, and sport-development benefits to the host region while celebrating excellence in Canadian pickleball.

Hosting the Pickleball Canada National Championships leaves a lasting legacy for the local community, positioning the host region as a hub for the continued growth of pickleball while welcoming athletes from coast to coast. The event generates meaningful economic benefits through participant registrations, local sponsorships, merchandise, and eligibility for municipal, provincial, and federal sport hosting grants. 

Beyond the economic impact, hosting elevates the profile of the host city and club on a national stage, creates valuable volunteer and community engagement opportunities, and strengthens local pickleball culture. From a sport development perspective, the National Championships shine a spotlight on local facilities and provide access to promotional initiatives that help grow and sustain the sport long after the event concludes.

Through the 2027 Request for Proposals process, Pickleball Canada is seeking hosts that can demonstrate strong operational capability, access to high quality facilities, experienced event management personnel, and the ability to support and collaborate closely with Pickleball Canada staff in delivering a premier national championship experience.

Interested parties must submit a Letter of Intent by March 2, 2026. Full bid proposals are due by April 1, 2026. Proposals will be reviewed by Pickleball Canada, with a successful host expected to be announced following the evaluation process.

Please review the full RFP document that outlines hosting requirements, evaluation criteria, event scope, and submission details.The full RFP document can be found here.

For more information or questions regarding the RFP process, interested parties may contact tamara.edwards@pickleballcanada.org

About Pickleball Canada
Pickleball Canada is the national governing body for the sport of pickleball in Canada. The Canadian Pickleball Association was established in 2009 and then incorporated as Pickleball Canada in 2011. The organization works to promote and develop the sport at all levels, from grassroots to high performance. Their mission is to promote the growth and development of pickleball across the country by providing leadership, resources, and opportunities for players of all ages and skill levels. Pickleball Canada is responsible for the coordination and delivery of pickleball events across the country, including the National and Regional Championships, which brings together top players from across Canada to compete for the title of national champion. With a growing number of players and clubs across the country, pickleball is Canada’s fastest-growing sport and Pickleball Canada is at the forefront of this exciting movement. For more information, please contact info@pickleballcanada.org or visit pickleballcanada.org.

Pickleball Canada is Hiring a Manager of Officiating

Position Title:                            Manager of Officiating

Position Type:                           Volunteer (approx.10-15 hours per week)

Application Deadline Date:   February 13, 2026

Location:                                   Remote

Expected Start Date:               March 1, 2026

Compensation:                          Expense Reimbursement and Stipends

Supervisor:                                Executive Director

Description of Duties

  • Lead and manage the Pickleball Canada Officiating Program, including development, recruitment, evaluation, and maintenance.
  • Support the development and oversight of the annual officiating budget.
  • Oversee the delivery of officiating programs through the Officiating Workgroup at the provincial and territorial levels, ensuring training standards and rule updates are current and effectively communicated.
  • Serve as the primary point of contact for all officiating-related matters, maintaining effective communication with stakeholders and Pickleball Canada staff, particularly the Director of Events & Programs.
  • Support Tournament Directors and Pickleball Canada staff in maintaining high standards of safety, risk management, and tournament operations regarding officiating matters.
  • Oversee the Certified Referee Evaluation and Referee Maintenance Programs, including appeals, performance monitoring, and compliance expectations.
  • Triage complaints involving credentialed referees.
  • Supervise program volunteers, including the Officiating Testing Coordinator and Officiating Database Coordinator.
  • Make recommendations on officiating program personnel appointments, including volunteer positions and the Head Referee for National Championships, to the Executive Director through the Director of Events & Programs.
  • Liaise with international federations on officiating matters and represent Pickleball Canada’s interests.
  • Carry out other duties as assigned by the Executive Director through the Director of Events & Programs.

Position Requirements:

  • Current or previously recognized Pickleball Canada Credential Referee.
  • Experience in developing and delivering programs.
  • Ability to build and maintain excellent working relationships with staff, volunteers, and external service providers.
  • Strong organizational and time management skills with the ability to set priorities, multi-task and meet deadlines.
  • Excellent communication skills, both written and oral.
  • Strong team player with the ability to work independently.
  • Demonstrated proficiency in using computer programs, including Word documents, spreadsheets, presentations, online meetings, and digital filing systems.
  • Ability to act in the best interests of the officiating program, while managing varied stakeholder interests and inputs.
  • Understand the principles of Safe Sport, Diversity, Equity, Inclusion and Belonging.
  • Commitment to the vision, mission, and values of Pickleball Canada.

NOTES:

Bilingualism (French/English) is an asset.

A satisfactory police records check will be required as a condition of appointment.

APPLICATION PROCESS

To apply, please submit your cover letter and resume in one pdf document file named [LASTNAME, FIRST NAME, MANAGER OF OFFICIATING APPLICATION] by February 13, 2026, to: hr@pickleballcanada.org.

Pickleball Canada Hires Director – Competitions

Pickleball Canada is pleased to announce the appointment of Ryan Hanes in the position of Director – Competition. 

Ryan joins the Pickleball Canada team with a considerable background in pickleball management and competition oversight. As the owner/founder of True North Pickleball, Ryan served as Tournament Director for over one hundred pickleball events, including two Pickleball Canada National Championships, four Pickleball Canada Regionals and the most recent Pickleball Ontario Provincial Championship.  Ryan is also a Pickleball Canada and USAP certified referee and well regarded pickleball instructor.

In this new role Ryan will serve as Tournament Director for the Pickleball Canada National Championship and will also oversee the Pickleball Canada sanctioning program, serving as a resource available to those operating sanctioned events. His tournament expertise will also be made available to Provincial Championship organizers seeking mentorship and/or assistance, and Ryan will support the  development of a high performance program which will eventually serve to prepare Canadian players for World Championship and Olympic competition.

“We are very fortunate to have someone with Ryan’s experience and expertise joining the Pickleball Canada staff, and we are excited to be able to work with Ryan in supporting the events and programs operated by our provincial organizations and affiliated clubs,” expressed Barry Petrachenko, Executive Director of Pickleball Canada.  “This is a major step forward for our organization.”

Welcome to the team Ryan!

Pickleball Canada Selects Pickleplex Social Club as Host Venue of 2026 Pickleball Canada National Championship

Toronto, Ontario – Pickleball Canada is thrilled to announce that the Pickleplex Social Club has been selected as the host venue for the 2026 Pickleball Canada National Championship, taking place August 25 – 30, 2026, at Pickleplex’s Downsview and Vaughan locations within the Greater Toronto Area.

These two state-of-the-art facilities will provide an exceptional championship environment, showcasing pickleball at its highest national level within purpose-built, dedicated pickleball venues. The championship will feature competition across 21 indoor pickleball courts over five days, offering athletes, officials, and spectators a premier event experience in one of Canada’s largest and most diverse metropolitan regions.

“It’s an honour to host Canada’s top pickleball athletes for this year’s national championship and our team is already hard at work with Pickleball Canada to create a fantastic experience for players coming from all over the country,” said Steven Fry, Co-Founder & CEO, Pickleplex Social Club.

The event is expected to welcome players, officials, volunteers, and spectators from coast to coast, further strengthening and expanding the national pickleball community. Championship categories will include women’s and men’s singles, women’s and men’s doubles, mixed doubles, as well as Pickleball Canada’s Provincial Team Competition (PTC), which will be held during the week of competition.

In 2026, the Provincial Team Competition will play an enhanced role within Pickleball Canada’s athlete pathway, serving as one of the evaluation criteria for selection into Pickleball Canada’s National Development Program. This initiative supports the identification and development of athletes as Canada continues to strengthen its presence on the international pickleball stage.

“The National Championship brings together individuals from all across our thriving pickleball community in Canada, and we can’t wait to work with the Pickleplex Social Club in growing the event and providing a first class player experience for our athletes,” said Pickleball Canada’s Executive Director, Barry Petrachenko.

The 2026 Pickleball Canada National Championship promises to be a landmark event, celebrating athletic achievement, community connection, and the continued evolution of pickleball across the country.

Stay connected and informed by following Pickleball Canada on social media for important updates and news leading up to the National Championships.

More information:

info@pickleballcanada.org 

Jordan Sinclair

jordan@pickleplexclub.ca

Pickleball Canada is seeking Ambassadors

Are you enthusiastic, outgoing, and passionate about expanding pickleball? We’re looking for dynamic and outgoing individuals who are eager to contribute their time and energy to Pickleball Canada. Whether you’re interested in event planning, community outreach, or assisting with our communication efforts, we would love to have you on board!

Key Responsibilities:

  • Represent Pickleball Canada organization in their community.
  • Assist with social media engagement and content creation.
  • Help facilitate communication between different teams and stakeholders.
  • Engage with our audience via email, phone, or in person to share updates and promote initiatives.
  • Be willing to take an active leadership role in their pickleball community. 
  • Collaborate with other volunteers and staff to ensure smooth and efficient operations.

Ideal Candidate:

  • Excellent communication skills, both written and verbal.
  • Outgoing, personable, and comfortable engaging with diverse groups of people.
  • Strong organizational skills with an ability to multitask and manage time effectively.
  • Creative mindset with the ability to think on your feet and solve problems.
  • A passion for our cause and a desire to help us reach our goals.
  • Previous volunteer or work experience in similar roles is a plus, but not required.

Why Volunteer with Us?

  • Build new connections with professionals and like-minded individuals.
  • Make a tangible impact on our organization and community.
  • Receive training, support, and recognition for your contributions.

Information about Pickleball Canada’s Ambassador Program: 

The Pickleball Canada Ambassador Program is an initiative designed to strengthen Pickleball Canada’s connection with its membership nationwide. The program seeks individuals from across Canada to represent Pickleball Canada within their local pickleball communities. Ambassador appointments are for a one-year term, with the opportunity for renewal for up to a maximum of three years.

How to Apply:

Please fill out this application form here: 

Ambassador Application Form 

Please note all applications are due by January 30th, 2026

Any questions can be directed to elizabeth.werner@pickleballcanada.org

Pickleball Canada Celebrates Major Milestone, Surpassing 90,000 Members Nationwide

Ottawa, ON  – Pickleball Canada is proud to announce a significant milestone in the growth of the sport across the country: the national membership base has now exceeded 90,000 individuals.

This achievement marks another year of extraordinary momentum for pickleball in Canada. For context, Pickleball Canada recorded 80,000 members at this time last year and 63,147 members in November 2023, representing one of the fastest-growing participation rates among organized sports in the country.

“This achievement is the result of the terrific dedication shown by our entire Pickleball Canada community,” said Barry Petrachenko, Pickleball Canada Executive Director. “Our stakeholders at the provincial and local levels play an essential role in advancing the sport, and together we are building a stronger, more connected national pickleball landscape.”

Participation in pickleball continues to rise nationwide. A survey conducted in early January 2025 estimated that 1.54 million Canadians play pickleball annually, with notable growth in the 35–54 age group, further demonstrating the sport’s expanding reach across the country.

As membership grows, Canadians gain access to a wide range of benefits through Pickleball Canada, including:

• Comprehensive insurance coverage
• The National Coaching Certification Program
• A national accreditation pathway for officials
• Preferred pricing on software tools for tournaments and pickleball programming
• Access to sanctioned tournaments across Canada
• Exclusive discounts from Pickleball Canada’s Corporate Partners

These benefits contribute to safer play, enhanced coaching quality, and consistent, high-standard competition from coast to coast.

Pickleball Canada extends sincere appreciation to the volunteers, provincial/territorial organizations, sponsors, officials, and board members whose contributions have helped advance the sport. This milestone would not have been possible without the collective effort of the entire pickleball community.

Contact Information:

info@pickleballcanada.org

Pickleball Canada is proud to announce the development of the Facility Guidebook, created in partnership with IPOP to Advance Facility Development Nationwide

Ottawa, OntarioPickleball Canada is proud to announce a new strategic partnership with the Inclusive Place of Pickleball (IPOP), recognizing IPOP as an Official Partner in the area of Strategic Facility Development (SFD).

“Our role as a task team partner with Pickleball Canada is one of the highlights of IPOP’s journey,” said Chris White, Co-Founder and CEO of IPOP. “As the only invited private member of the Strategic Facility Development Task Team, we’re helping bridge the gap between non-profit pickleball associations and the corporate world. We want to ensure the sport’s growth is built on sustainability, collaboration, innovation, and long-term community benefit.”

As part of this partnership, IPOP has assisted in the development of Pickleball Canada’s Facility Development Guidebook, created in conjunction with Pickleball Canada’s Facility Task Team — a group established at the end of 2024 and composed of members with expertise in facility development within their community. 

The creation of the Task Team stemmed from a nationwide survey conducted by Pickleball Canada in January 2025, which identified a lack of facilities as one of the primary barriers preventing Canadians from participating in the sport. In response, Pickleball Canada established the Task Team in late 2024 to help address this challenge and begin reducing this barrier through the development of the Facility Guidebook. 

The Guidebook serves as a step-by-step guide to help individuals, associations, and organizations plan and open new pickleball facilities, addressing key questions such as whether to lease, buy, or build, and outlining the fundamentals for successfully operating a pickleball venue in Canada.

“We’re thrilled to welcome IPOP as an Official Partner in SFD,” said Barry Petrachenko, Executive Director of Pickleball Canada. “This Facility Development Guidebook is a meaningful step toward bridging the gap created by the shortage of pickleball facilities across Canada—something that would not have been possible without IPOP’s expertise and support.”

Through this collaboration, IPOP will provide leadership and expertise to support Pickleball Canada’s national efforts in facility planning and development. The partnership is designed to accelerate the creation of high-quality pickleball infrastructure nationwide, giving communities of all sizes greater access to safe, sustainable, and inclusive places to play.

In addition to facility development, Pickleball Canada and IPOP will collaborate on player development initiatives, including youth programs, referee training, and collegiate and high-school engagement, to create clear pathways from grassroots participation to competitive play.

By combining IPOP’s hands-on experience with Pickleball Canada’s national reach, the two organizations aim to simplify the path from concept to completion, offering practical, evidence-based guidance that supports the sustainable growth of pickleball facilities across the country.

The Facility Development Guidebook is freely available on the Pickleball Canada website and can be accessed directly through this link.


About IPOP (Inclusive Place of Pickleball)

IPOP is a community-first organization dedicated to growing the game of pickleball through world-class facilities, inclusive programming, and partnerships that foster health, connection, and lifelong play. Created to provide comprehensive Design, Build, Operate, and Maintain (DBOM) solutions, IPOP bridges the gap between community passion and professional execution by partnering with nonprofit and volunteer-run associations to deliver the business infrastructure, capital access, and technical expertise needed to develop and sustain pickleball facilities.

IPOP specializes in municipal, government, and First Nations P3 (Public-Private Partnership) projects, and also works directly with private developers who want to add pickleball as a valuable community amenity. With facilities across British Columbia and new locations in development nationwide, IPOP continues to lead the way in making pickleball accessible for everyone.

About Pickleball Canada

Pickleball Canada is the national governing body for the sport of pickleball in Canada. The Canadian Pickleball Association was established in 2009 and then incorporated as Pickleball Canada in 2011. The organization works to promote and develop the sport at all levels, from grassroots to high-performance. Their mission is to promote the growth and development of pickleball nationwide by providing leadership, resources, and opportunities for players of all ages and skill levels.

Pickleball Canada is responsible for coordinating and delivering pickleball events across the country, including the National and Regional Championships, which bring together top players from across Canada to compete for the title of national champion. With a growing number of players and clubs across the country, pickleball is Canada’s fastest-growing sport, and Pickleball Canada is at the forefront of this exciting movement.

For more information, please contact info@pickleballcanada.org or visit pickleballcanada.org.


Media Contact:

Inclusive Place of Pickleball (IPOP)
hello@ipop.fun

Pickleball Canada 

info@pickleballcanada.org

Pickleball Canada – Request for Sponsorship Procurement

Introduction:

Pickleball Canada is the national governing body for pickleball within Canada and is looking for a qualified firm to assist in soliciting sponsorships for the organization.

As the official national sport organization for pickleball, Pickleball Canada oversees the growth and development of the sport at all levels, from grassroots participation to elite competition. We are now looking to expand our partnerships and commercial initiatives through strategic sponsorship acquisition.

Background:

Pickleball is the fastest-growing sport in North America, with over 1.54 million players annually in Canada. Its popularity spans across all demographics due to its accessibility, low cost, and social nature.

Pickleball Canada currently represents nearly 90,000 members nationwide, with more than 400 affiliated clubs across all 10 provinces and one territory. The organization continues to develop programs, tournaments, and partnerships to serve its growing membership base.

Key highlights include:

  • National Championships: Canada’s largest pickleball event, attracting over 800+ athletes from across the country each year.
  • Provincial Championships: Supported by Pickleball Canada in all 10 provinces, each hosting hundreds of players annually.
  • Regional Events: Nearly 100 tournaments held annually with the potential for sponsor engagement opportunities at the local level.

These events and our membership base present significant opportunities for corporate partners to connect with one of the fastest growing and most inclusive sports in the country.

Scope of Work:

The selected firms will be responsible for the following:

  • Developing and executing a sponsorship strategy.
  • Identifying and securing national corporate sponsors which looks to support Pickleball Canada’s membership and growing initiatives.
  • Creating partnership packages and sponsorship materials.
  • Supporting negotiations and contract management for sponsorship agreements.

Proposal Requirements:

All proposals must include:

  • A full company profile outlining experience within the sport industry (i.e past sports companies the organization as worked alongside)
  • Proposed summary of commission structure
  • Proposed approach and method for attaining sponsorship
  • Project timelines and key milestones
  • Reasons why the organization wants to represent Pickleball Canada

All proposals must be submitted by November 28, 2025 to info@pickleballcanada.org

Any additional questions can be addressed to Elizabeth.werner@pickleballcanada.org