Author: Elizabeth Werner

Introduction:

Pickleball Canada is the national governing body for pickleball within Canada and is looking for a qualified firm to assist in soliciting sponsorships for the organization.

As the official national sport organization for pickleball, Pickleball Canada oversees the growth and development of the sport at all levels, from grassroots participation to elite competition. We are now looking to expand our partnerships and commercial initiatives through strategic sponsorship acquisition.

Background:

Pickleball is the fastest-growing sport in North America, with over 1.54 million players annually in Canada. Its popularity spans across all demographics due to its accessibility, low cost, and social nature.

Pickleball Canada currently represents nearly 90,000 members nationwide, with more than 400 affiliated clubs across all 10 provinces and one territory. The organization continues to develop programs, tournaments, and partnerships to serve its growing membership base.

Key highlights include:

• National Championships: Canada’s largest pickleball event, attracting over 800+ athletes from across the country each year.
• Provincial Championships: Supported by Pickleball Canada in all 10 provinces, each hosting hundreds of players annually.
• Regional Events: Nearly 100 tournaments held annually with the potential for sponsor engagement opportunities at the local level.

These events and our membership base present significant opportunities for corporate partners to connect with one of the fastest growing and most inclusive sports in the country.

Scope of Work:

The selected firms will be responsible for the following:

• Developing and executing a sponsorship strategy.
• Identifying and securing national corporate sponsors which looks to support Pickleball Canada’s membership and growing initiatives.
• Creating partnership packages and sponsorship materials.
• Supporting negotiations and contract management for sponsorship agreements.

Proposal Requirements:

All proposals must include:

• A full company profile outlining experience within the sport industry (i.e past sports companies the organization as worked alongside)
• Proposed summary of commission structure
• Proposed approach and method for attaining sponsorship
• Project timelines and key milestones
• Reasons why the organization wants to represent Pickleball Canada

All proposals must be submitted by November 28, 2025 to info@pickleballcanada.org

Any additional questions can be addressed to Elizabeth.werner@pickleballcanada.org

Ottawa, ON – Pickleball Management Group (PMG), a leading provider of innovative pickleball court and event solutions, and Pickleball Canada, the national sport governing body for the sport of pickleball in Canada, are proud to announce a new partnership establishing PMG as the Official Rollout Court provider for the organization. This two-year agreement marks a significant milestone in PMG’s global expansion.

PMG’s Rollout Pickleball Courts are fully customizable in the colours, sizes, and branding of your choice, offering unmatched versatility for both indoor and outdoor competition. A typical Rollout pickleball court comes in 5 six foot wide by 60-foot-long rolls and the entire 30’x60’ court can be installed on concrete, asphalt or wood surfaces in less than an hour. PMG’s new revolutionary PickleDeck subfloor system now
allows court installation on any surface including grass, turf, compacted dirt, clay, etc. As part of the agreement, PMG will supply two premium Rollout Courts to Pickleball Canada for use in future National Championships.

In addition to their Rollout court product line which also includes a variety of nets and court barriers, PMG also runs pickleball events ranging from major tournaments to pop- up social events. The company also has put decades worth of heath and fitness club experience to work on developing and managing new and existing pickleball club facilities.

“Based on the company’s strength in the U.S., it’s a logical strategy for us to expand into international markets,” said Scott Winters, Co-Founder of PMG. “We are extremely excited about the new partnership with Pickleball Canada and look forward to accomplishing this goal with them in the future.”

Pickleball Canada is proud to welcome PMG as our official Rollout Court partner,” said Barry Petrachenko, Executive Director of Pickleball Canada. “PMG’s innovative court technology delivers a new level of professionalism and accessibility while making a strong impact on the sport. We look forward to working together to support the growth of pickleball across Canada.”

The two-year partnership is part of a shared vision between both organizations to elevate playing standards and expand pickleball’s footprint across new markets.

About Pickleball Management Group (PMG):
Pickleball Management Group LLC (PMG) is an international sports company located in Northern California with warehousing in Denver, Colorado. The company was founded by Charlie Hauser and Scott Winters, specializing in permanent and portable pickleball court equipment sales/rentals, and development and management of pickleball events and club facilities.  PMG has installed courts and activated events across the US including; major tournaments in Hawaii, Atlantic City, Naples, Kansas City and Las Vegas and street festivals, trade shows and corporate events with ESPN, Amazon, Chubbie’s, Chicken N Pickle, QVC, etc.  During the past year, PMG’s Rollout Pickleball Courts brand has been chosen as a sponsor partner by the top organizations in the sport including; USA Pickleball, The APP Tour, Pickleball Canada and the largest pickleball event in the world, the 2025 US Open Pickleball Championships. 

Check out their website at pickleballmanagement.com for more details. 

About Pickleball Canada:
Pickleball Canada is the national governing body for the sport of pickleball in Canada. The Canadian Pickleball Association was established in 2009 and then incorporated as Pickleball Canada in 2011. The organization works to promote and develop the sport at all levels, from grassroots to high-performance. Their mission is to promote the growth and development of pickleball across the country by providing leadership, resources, and opportunities for players of all ages and skill levels. Pickleball Canada is responsible for the coordination and delivery of pickleball events across the country, including the National and Regional Championships, which brings together top players from across Canada to compete for the title of national champion. With a growing number of players and clubs across the country, pickleball is Canada’s fastest growing sport and Pickleball Canada is at the forefront of this exciting movement.

For more information, please contact info@pickleballcanada.org or visit pickleballcanada.org

Contact Information:
Pickleball Management Group:
Charlie Hauser:
charlie@pickleballmanagement.com  
(910) 279-0999
Scott Winters
scott@pickleballmanagement.com 
(303) 995-4305

Pickleball Canada
info@pickleballcanada.org

Pickleball is the fastest-growing sport in Canada, with over 1.37 million Canadians playing at least once a month. It is a fun, inclusive, and rewarding activity that brings people of all ages together, making it the perfect sport for families to enjoy.

To celebrate this momentum, the second Saturday in August has been officially recognized as National Pickleball Day, a day to promote and honour the sport that connects us all.

This year, National Pickleball Day fell on Saturday, August 9th, and communities across the country came together to celebrate the sport. Here are some highlights:

• Pinawa, Manitoba – The community hosted a connector event in honor of National Pickleball Day. The Beaujesour Pickleball Club sent nine players to participate in the three-hour event. In total, 21 players intermixed between the two clubs to play games, and the organizers hope it will become an annual tradition.
• Shediac, New Brunswick – Shediac Pickleball Club celebrated by taking players on a trip back to 1965, marking not only Canada’s National Pickleball Day but also the 60th anniversary of the sport’s invention. Players enjoyed games using classic wooden paddles, followed by a corn boil and other fun activities, making it a celebration to remember.
• Niagara, Ontario – The Niagara Indoor Pickleball Association (NIPA) hosted a free all-day event with a complimentary BBQ for members and guests. As part of the nationwide celebration led by Pickleball Canada, NIPA aimed to bring members together and introduce newcomers to the sport. President and Founder James Fraser emphasized the club’s focus on both pickleball and community. NIPA will also run beginner clinics starting in September, offering two-session programs for $25 (refundable with membership). The volunteer-run non-profit, a Pickleball Ontario affiliate, opened its Fenwick location in October 2024 and has grown to 189 members.
• Delta, British Columbia – The Delta Pickleball Association hosted its first-ever Dream Maker Round Robin tournament at the newly renovated Cromie Park courts. Nearly 140 players participated in a Major League Pickleball-style format, possibly the largest event of its kind in Canada. Teams of six were formed across various skill levels (2.0–3.0+) to ensure fair and fun play, especially for beginners. Following the games, participants enjoyed lunch and a social gathering. The event raised $1,260 for the Delta Community Animal Shelter. With over 900 active members, the Delta Pickleball Association continues to foster a fun, social environment, support player development and advocate for the sport at all levels of government.

Mark your calendars for Saturday, August 8th, 2026, for National Pickleball Day 2026!

If you have additional stories from National Pickleball Day 2025, please share them at info@pickleballcanada.org

Pickleball Canada, one of the largest pickleball federations in the world, has officially adopted DUPR (Dynamic Universal Pickleball Rating) as its official rating system.

This national partnership cements DUPR as the standard for all players, coaches, and organizers across Canada, bringing a unified and trusted rating framework to the fastest-growing sport in North America.

A Shared Vision for Canadian Pickleball Growth

Under this partnership, every Pickleball Canada member will be required to have a DUPR rating, ensuring consistency across grassroots, recreational, and competitive play. All Pickleball Canada sanctioned events will also use DUPR for seeding, providing fairness, transparency, and accuracy in competition.

Barry Petrachenko, CEO of Pickleball Canada, expressed his enthusiasm for the collaboration:
“We are proud to provide our members with access to the premier global rating system. DUPR supports level-based play, and this partnership will significantly enhance competitive equity and player connectivity on a national scalee are thrilled to provide our members with the best rating system in the world. DUPR is the gold standard, and this partnership will help us promote level-based play and greater connectivity for players nationwide.”

Players, organizers, and coaches will benefit from:

• One Standardized Rating: DUPR’s trusted 2.000–8.000 scale brings clarity and fairness to all levels of Canadian pickleball, from club play to elite tournaments.
  
  
• Smarter Player Development: Real-time, match-based ratings give players an accurate reflection of performance and progression.
  
  
• Simplified Event Organization: Tournament directors can now seed brackets, set divisions, and manage events seamlessly with DUPR integration.
  
  

A Step Toward Greater Connectivity

This alignment strengthens Canada’s role in the global pickleball community and unites players nationwide under one technology platform. By adopting DUPR, Pickleball Canada joins a growing network of federations, clubs, and leagues worldwide that are standardizing play and building a stronger, more connected future for the sport.

“DUPR exists to unify and grow pickleball globally, and this partnership with Pickleball Canada is an incredible step forward,” said DUPR CEO Tito Machado. “We are proud to provide Canadian players with the most accurate and dynamic rating system in the sport.”

ABOUT PICKLEBALL CANADA

Pickleball Canada is the national governing body for the sport of pickleball in Canada. The Canadian Pickleball Association was established in 2009 and then incorporated as Pickleball Canada in 2011. The organization works to promote and develop the sport at all levels, from grassroots to high-performance. Their mission is to promote the growth and development of pickleball across the country by providing leadership, resources, and opportunities for players of all ages and skill levels. Pickleball Canada is responsible for the coordination and delivery of pickleball events across the country, including the National and Regional Championships, which brings together top players from across Canada to compete for the title of national champion. With a growing number of players and clubs across the country, pickleball is Canada’s fastest growing sport and Pickleball Canada is at the forefront of this exciting movement. For more information, please contact info@pickleballcanada.org or visit pickleballcanada.org

ABOUT DUPR

DUPR (Dynamic Universal Pickleball Rating) is the premier global pickleball rating system and technology platform, trusted by the world’s leading clubs, tournaments, leagues, and federations. DUPR’s dynamic system unifies pickleball across age, gender, and location by analyzing match results to provide an accurate evaluation of players worldwide, on a scale from 2.000 to 8.000. DUPR is the official rating system of Pickleball Canada, the United Pickleball Association (UPA), PPA, Major League Pickleball (MLP), Life Time, The Picklr, and many more. DUPR also owns and operates Minor League Pickleball and Collegiate Pickleball, two of the largest amateur leagues in the sport. Players and organizers can sign up for free at www.dupr.com.

Winnipeg, MB – August 15, 2025 – Pickleball Canada is proud to announce the launch of an exciting new event – the Provincial Team Competition (PTC) – set to debut at the 2025 Myoflex® National Championship Presented by HearingLife. This event will feature six provinces going head-to-head in a friendly, competitive, inter-provincial team format, showcasing top-tier talent and fostering provincial pride.

The inaugural competition will take place on Thursday, August 21, 2025, at the Taylor Tennis Centre in Winnipeg, Manitoba, with awards presented later that evening during the Athlete Reception which is being held at the Royal Aviation Museum of Western Canada.

‘The Provincial Team Competition is the result of a terrific effort on the part of our host committee and our provincial associations. It will provide an exciting opportunity to showcase our athletes in a team format while fostering a healthy sense of pride and competition among the provinces’, said Pickleball Canada’s Executive Director Barry Petrachenko.

Event Overview

Each provincial team will consist of 16 to 24 players, all rated 4.0 or higher. The competition will be split into two divisions:

• Open Division – Open to players of all ages
• Masters Division – Open to players aged 50 and above

Teams will compete in five event categories:

• Men’s Doubles
• Women’s Doubles
• Mixed Doubles
• Men’s Singles
• Women’s Singles

Competition Format

• Scoring: 2 points per win, 1 point per tie, 0 points per loss
• Format: Round-robin play to determine rankings, followed by playoffs (quarter-finals, semi-finals, and finals)
• Rankings Impact: All results will be recorded and applied to each player’s Canadian Tournament Player Rating (CTPR) and Dynamic Universal Pickleball Rating (DUPR).

This exciting new event will become a permanent annual fixture of the National Championship, with new elements and participating teams added each year.

To view full provincial team rosters, click here.

For more information, contact info@pickleballcanada.org.

Ottawa, ON – Pickleball Canada held it’s Annual General Meeting held by video conference on Thursday, June 26, 2025.  During this meeting Pickleball Canada’s membership voted to elect seven (7) directors from a slate of twenty six (26) total nominees.  Each of these newly elected directors will serve a two-year term.

The newly elected members include:

1. Alexandre Baril
2. Laurie Bonten
3. Alden Briggs
4. Caroline Butchey
5. Michelle Davey
6. Joanne Kealey
7. Matthew Harris

These new members join the existing board of:

1. Wendy Pattenden
2. Geoffery Biss
3. Luc Grenon
4. Ronald Marion
5. Mark Borgares

Pickleball Canada’s Board of Directors provides strategic leadership and direction to support the growth and development of pickleball nationwide. As the fastest-growing sport in the world, pickleball continues to surge in popularity across Canada, with nearly 1.52 million Canadians now playing the game.

Pickleball Canada’s membership is also experiencing steady growth, ending last year with 88,000 members and aiming to reach 100,000 this year. To support this expanding community, the organization hosts a national championship and delivers programs designed to promote participation and foster growth across all levels of play. Guided by its mandate, Pickleball Canada is committed to developing and sustaining a dynamic, integrated national system that encourages participation, nurtures competition, and drives excellence in the sport.

The 2025– 2026 Pickleball Canada Board of Directors is as follow:

Role	Name	Province/ Territory
President	Ron Marion	Ontario
Vice President, Operations	Alden Briggs	New Brunswick
Vice President, Development	Wendy Pattenden	British Columbia
Treasurer	Luc Grenon	Ontario
Secretary	Joanne Kealey	Ontario
Director-at-Large	Alexandre Baril	Quebec
Director – at- Large	Laurie Bonten	Manitoba
Director-at-Large	Caroline Butchey	Ontario
Director-at-Large	Michelle Davey	British Columbia
Director-at-Large	Matthew Harris	British Columbia
Director-at-Large	Geoffery Biss	Ontario
Director-at-Large	Mark Borgares	Saskatchewan

HearingLife Canada will serve as the official hearing care sponsor of Pickleball Canada, promoting hearing health to pickleballers nationwide

TORONTO – HearingLife, Canada’s largest hearing health care provider, is excited to announce its official sponsorship of Pickleball Canada for a 3-year term.

Why Pickleball?

Pickleball is taking Canada by storm, with over one million Canadians hitting the courts every month! It’s not just popular; it’s the fastest-growing sport among all age groups! Canadians love pickleball for its fun, social atmosphere, and incredible health and fitness benefits.

“I love playing pickleball and I know that communicating with and hearing your teammate is an essential part of the game, so I’m excited to spread the love your ears message to pickleballers across the country to help keep their paddles ready for years to come,” said Anna Shaw, Senior Brand Manager at HearingLife.

“We encourage everyone to have their hearing tested, the earlier the better. It’s why HearingLife offers FREE hearing tests for anyone over the age of 19. We want to create awareness around hearing health and how to protect your ears at any age so that you can ‘Keep being you’ and keep playing the game we love.”

The partnership will feature an interactive approach with onsite HearingLife branding and activations at Pickleball Canada’s Regional and National Championships. The multi-year partnership kicks off this week at the Atlantic Regional Championship, taking place from May 23 to 25 in Bedford, Nova Scotia. 

The full schedule includes:

• Nova Scotia Provincials – Halifax (May 23 -25)
• Saskatchewan Provincials – Saskatoon (Jun 6 – 8)
• Alberta Provincials – Medicine Hat (Jul 10 – 13)
• BC Provincials – Vernon (Jul 24 – 27)
• Ontario Provincials – TBC
• Pickleball Nationals – Winnipeg (Aug 19 – 24)

“Pickleball Canada is thrilled to welcome HearingLife Canada onto our courts to help players learn more about hearing health,” saidBarry Petrachenko, Executive Director of Pickleball Canada. “Our sport boasts a growing community of passionate players, many of whom hope to continue to play the game for many years to come. Protecting their hearing is an important part to ensure the paddles keep swinging.”

HearingLife Canada is on a mission to help more people hear better. By combining a personalized approach, conducted by professionals in hearing care, with a focus on advanced hearing technology, and comprehensive aftercare, the organization delivers personalized hearing care and solutions tailored specifically to each person. For more information about HearingLife Canada and where to find a local clinic, visit hearinglife.ca.

About HearingLife Canada

HearingLife is Canada’s largest hearing care provider, with over 350 clinics nationwide. We are dedicated to improving hearing health through free hearing tests, personalized solutions, and ongoing support. Our mission is to help individuals stay connected to the people and activities they love by delivering exceptional hearing care tailored to their needs.

About Pickleball Canada

Pickleball Canada is the national governing body for the sport of pickleball in Canada. The Canadian Pickleball Association was established in 2009 and then incorporated as Pickleball Canada in 2011. The organization works to promote and develop the sport at all levels, from grassroots to high-performance. Their mission is to promote the growth and development of pickleball across the country by providing leadership, resources, and opportunities for players of all ages and skill levels. Pickleball Canada is responsible for the coordination and delivery of pickleball events across the country, including the National and Regional Championships, which brings together top players from across Canada to compete for the title of national champion. With a growing number of players and clubs across the country, pickleball is Canada’s fastest growing sport and Pickleball Canada is at the forefront of this exciting movement. For more information, please contact info@pickleballcanada.org or visit pickleballcanada.org

SOURCE: HearingLife Canada

Media Contact:

Christina Mangiola

North Strategic on behalf of HearingLife Canada

christina.mangiola@northstrategic.com

Are you ready to put your city on the national stage and be part of the biggest pickleball event in Canada? With pickleball exploding in popularity across the country, the 2026 National Championship promises to bring together over 1,000 athletes, fans, and families from coast to coast. This is more than a tournament, it’s a celebration of community, competition, and the fastest-growing sport in Canada!

Pickleball Canada invites municipalities, tourism authorities, sport organizations, and dedicated event venues to submit their Expression of Interest and be part of delivering an unforgettable national event. By filling out the form, you’ll receive more information about what to expect when hosting a Pickleball Canada National Championship.

Why Host?

Economic & Financial Boost

• Revenue opportunities through registrations, merchandise, local sponsorship, concessions & more
• A surge in local tourism: hotels, restaurants, and retail all benefit
• Potential access to local, provincial, and federal sport hosting grants
• Shared revenue opportunities with Pickleball Canada

Community Impact

• National exposure for your city and local pickleball community
• Volunteer and community engagement like never before
• Build pride and spirit through a shared celebration of sport

Sport Development

• Shine the spotlight on your local pickleball facilities
• Host exclusive clinics, workshops, and promotional events
• Inspire the next generation of pickleball players in your community!

Don’t miss this opportunity to bring the excitement and pride of the Pickleball Canada National Championship to your community!

Interested in hosting? Submit your Expression of Interest today using the following link: 

👉 https://form.jotform.com/Pickleball_Canada/expression-of-interest-hosting-2026

Further questions can be directed to tamara.edwards@pickleballcanada.org

Please submit the “Expression of Interest” form by July 10th, 2025

OTTAWA, ON – Pickleball Canada is proud to announce its support for the 2025 Provincial Championships taking place across the country this spring and summer. Whether you’re a seasoned competitor or a first-time participant, these tournaments provide an exciting opportunity to play, connect with your community, and represent your province on the path to Nationals.

As the National Sport Organization for pickleball, Pickleball Canada remains committed to strengthening provincial associations and advancing the sport’s rapid growth from coast to coast. Each provincial championship plays a vital role in building competitive pathways and highlighting local talent.

“We wholeheartedly encourage all individuals with a passion for pickleball—whether they are first-time participants eager to experience the thrill of competition or returning champions looking to build on past successes—to take the initiative to give it a try and register early. By doing so, they will not only secure their place in what promises to be an exciting and memorable provincial event, but also be a part of the growth of our vibrant pickleball community and the continued development of our sport across Canada,” said Barry Petrachenko, Executive Director of Pickleball Canada.

As these events are sanctioned by Pickleball Canada, international rules will apply and Individuals will need to be members of Pickleball Canada in order to register for their respective Provincial Championship. 

2025 Provincial Championship Schedule:

Quebec
Université du Québec à Trois-Rivières
May 17-18, 2025
Event Information Here
Registration Deadline: May 1, 2025 – 7:00 PM EST

Nova Scotia
Atlantic Tennis Centre
May 23-25, 2025
Event Details
Registration: Full

Manitoba
Dakota Community Center
May 29-June 1, 2025
Register Here
Registration Deadline: May 12, 2025 – 11:00 PM CST

Saskatchewan
Saskatoon Kinsmen/Henk Ruys Soccer Centre
June 6-8, 2025
Register Here
Registration Deadline: May 31, 2025 – 6:00 PM SASK

Newfoundland & Labrador
Rogers Dome at Greenbelt
June 20-22, 2025
Register Here
Registration Deadline: May 15, 2025 – 6:00 PM NST

Alberta
South Country Co-Op Courts
July 10-13, 2025
Register Here
Registration Deadline: June 1, 2025 – 7:00 PM MST

New Brunswick
Abony Family Tennis Center and Grant Harvey Center 
July 4 -6, 2025
Register Here 

Registration Deadline: June 15, 2025 – 7:00 PM AST

PEI
Eastlink Center Charlottetown
July 18-20, 2025
Register Here 

Registration Deadline: June 9, 2025 – 9:00 PM AST

British Columbia
Vernon Pickleball Complex
July 24-27, 2025
Register Here
Registration Deadline: June 20, 2025 – 9:00 PM PST

In January 2025, Pickleball Canada commissioned a Canadian research firm to gain insights into pickleball trends nationwide. The survey reached over 2,000 Canadian households and revealed that more than 1.54 million Canadians are currently participating in the sport.

Pickleball Canada also sought to understand why some Canadians may not be involved in the sport and to identify the barriers contributing to this lack of participation. The survey found that 21% of respondents cited a lack of information about the sport as the primary obstacle. To address this communication gap, Pickleball Canada launched the Ambassador Program.

The new initiative aims to enhance communication efforts and better connect with Pickleball Canada’s community. The program targets individuals who are pickleball leaders and passionate about advancing the sport.

Pickleball Canada received over 160 applications for spots in the program.  After a selection process was undertaken, 17 individuals from across the country were selected based on their community involvement and dedication to our sport. 

‘This initiative represents a game-changing opportunity for us to engage more meaningfully with our stakeholders. I believe it will not only enhance our ability to collaborate but also empower every individual within our organization to connect, share ideas, and contribute to our shared vision in exciting new ways. I couldn’t be more excited to see where this journey takes us!’ said Pickleball Canada Executive Director Barry Petrachenko. 

Pickleball Canada is excited to announce the following individuals as the 2025 Pickleball Canada Ambassadors: 

• Asaan Maherali – Sooke, B.C 
• Lindsay Brown – Surrey, B.C
• Veronique Dewilde – Airdire, Alberta
• Yan Zhao – Edmonton, Alberta 
• Amy Klassen – Saskatoon, Saskatchewan 
• Eduardo Skiarski – Winnipeg, Manitoba 
• Gina Robinson – Newmarket, Ontario
• Jessica Toth – Niagara on the Lake, Ontario 
• Mehdi Salemi – Ottawa, Ontario 
• Marc-Andre Boivin – Mirabel, Quebec 
• Camille Ste-Marie – Montreal, Quebec 
• Michael Lanuevo – Halifax, Nova Scotia 
• Bryce Dauphinee – Kentville, Nova Scotia 
• David Summers – St. John’s Newfoundland 
• Alison Hickman – St. John’s Newfoundland 
• Melissa Clark-Brennan – Florenceville-Bristol, New Brunswick 
• Danarea Sommerville – Iqaluit, Nunavut 

Stay tuned for more information surrounding the program by staying up to date with Pickleball Canada’ social media!

To find out more regarding the 2025 Pickleball Canada Ambassadors please click here.