Pickleball Canada Hits the Court and Teams with Sponsorship Canada as its Sponsorship Agency of Record Amidst Rapid Growth

February 13, 2023

After a comprehensive selection process, Pickleball Canada is pleased to announce that Sponsorship Canada (a division of REVXM-Immediate Productions) has been selected as its exclusive sponsorship agency of record.

During this time, Sponsorship Canada will lead Pickleball Canada’s sponsorship and commercial strategy with its team of industry leading experts in sponsorship, naming rights, events, and strategy.

“Global acclaim and excitement for the sport of Pickleball has grown rampant in recent years, with membership in Canada alone growing 40% since last December,” said Peter Milovanovic, Pickleball Canada President. “With high profile celebrities and brands investing and a surging membership base, there is no more lucrative sponsorship opportunity in Canadian amateur sport right now. Sponsorship Canada is the perfect partner to help us capitalize on this growth.”

Due to years of extensive success and a proven track record of excellence across properties such as in sports, Sponsorship Canada was selected to help Pickleball Canada further its commercial footprint.

“We are honoured and excited to represent Pickleball Canada”, said Bill Gaskey, Managing Partner of Sponsorship Canada. “Obviously, the growth story over the last few years has been nothing short of amazing. We also love the fact that the sport has a growing youth following and with an ever-growing digital audience, the sky’s the limit for pickleball’s commercial value and potential for brands, and we are pumped to help unlock some of that value for the property and their partners”.

Pickleball is played across the country, with the fastest growth in participation occurring in the 18-34 year old demographic.

Goals for Pickleball Canada, as the National Sport Organization for pickleball in Canada, are realistically ambitious, with plans to build youth and national team programs, and the ultimate goal of one day competing at the Olympic Games. 

For more information or to explore partnership opportunities with Pickleball Canada, please contact:

Dane Gomez
C: 647-784-4112

Pickleball Canada is the national sport organization that governs, promotes, and leads the development of pickleball in Canada.  Its mission is to assist and promote the growth of pickleball as a sport for all levels and ages.  Pickleball is the fastest growing sport in North America, with over 1 million Canadians playing.  To learn more, go to https://pickleballcanada.org/

Founded in 2006, as part of the XMC Group of Companies, Sponsorship Canada, a division of REVXM-Immediate Productions, is a leader in sponsorship asset evaluation, naming rights strategy as well as revenue generation for venues, events and properties.  We have represented cities, municipalities, not for profit charities, sports and entertainment properties and venues in naming rights and partnership deals totalling over $500M in revenue, over the last 15 years+. To learn more go to: https://www.sponsorshipcanada.com/