Author: Elizabeth Werner

MARKHAM, ON – January 24, 2024 – Rescue 7 Inc., a leading national health and safety training company which specializes in first aid, CPR and AED training and distributing automated external defibrillators (AEDs), announced today that it has signed a multiyear partnership with Pickleball Canada. As part of the agreement, Rescue 7 is committed to helping pickleball players across the country enhance safety and provide related training.

The partnership is set to kick off this week on January 26 at Rescue 7’s 8^th annual Winter Carnival  at the Heights of Horseshoe Ski & Country Club located in Barrie, Ontario. All proceeds for this annual event go towards the Dave Mounsey Memorial Fund and the Rescue 7 Forward Hearts Program – both programs donate defibrillators to charities and non-profit organizations across Canada.  

“The game of pickleball has taken Canada by a storm, and it is incredible to see the sport gaining popularity in cities and towns across the country. Sport and safety go hand in hand, and Rescue 7 is committed to keeping Canadians safe as they hit the court,” said John Collie, CEO at Rescue 7. “We are thrilled to partner with Pickleball Canada and we are excited to see what we can accomplish together.”

According to Rescue 7’s research, cardiac arrest occurs roughly once every seven minutes heightening the importance around preparation, education, and training for a sport surging on and off the court.

Even among youth, Pickleball Canada’s latest data reflects an approximately 50% increase in participation among high school graduates in pickleball, and nearly a 70% increase among those with less than a high school education. Given these statistics, safety, CPR training, and knowledge around AEDs is paramount for all age groups. To date, Rescue 7 and their partner Coromed in the US have deployed 200,000+ units across North America and are featured in multiple key retailers and facilities across the country.

“Pickleball Canada is very pleased to welcome Rescue 7 as our latest partner in the health and safety training category,” said Val Vollmin, President of Pickleball Canada. “As a leading health and safety training organization, this company should be a great addition for our affiliated clubs to be equipped with the necessary tools and resources to save lives! Pickleball Canada is looking to bringing RESCUE 7’s health & safety tips tothe pickleball community in Canada.”

In the coming days, Rescue 7 will begin rolling out a preferred pricing program for the AEDs for Pickleball Canada member clubs along with CPR, AED, and first aid training to collectively start today, in saving a life tomorrow.

About Rescue 7

Rescue 7 CEO John Collie, a long-time firefighter in the Toronto area, knew through responding to emergencies that many tragedies can be prevented, and out of this grew the Rescue 7 mission. For more than 25 years, Rescue 7 has delivered end-to-end CPR, AED, first aid training and health and safety programs to more than 8,000 corporations across Canada. To learn more, visit www.rescue7.net, or call 1-888-294-4208.

About Pickleball Canada

Pickleball Canada is the national governing body for the sport of pickleball in Canada. The Canadian Pickleball Association was established in 2009 and then incorporated as Pickleball Canada in 2011. The organization works to promote and develop the sport at all levels, from grassroots to high-performance. Their mission is to promote the growth and development of pickleball across the country by providing leadership, resources, and opportunities for players of all ages and skill levels. Pickleball Canada is responsible for the coordination and delivery of pickleball events across the country, including the National and Regional Championships, which brings together top players from across Canada to compete for the title of national champion. With a growing number of players and clubs across the country, pickleball is Canada’s fastest growing sport and Pickleball Canada is at the forefront of this exciting movement. For more information, please contact info@pickleballcanada.org or visit pickleballcanada.org

For more information on this partnership, please contact:

Dane Gomez
Sponsorship Canada
Business Director, Partnerships
dane@sponsorshipcanada.com
C: 647-784-4112

VAUGHAN, ON- January 18, 2024 – Neal Brothers Brands Inc. coupled with their masterbrand and Crank® Coffee Co. are thrilled to partner with Pickleball Canada. Canadian pickleball players and fans will be supplied with Neal Brothers’ amazing lineup of better-for-you snacks, sauces, and condiments, alongside their flavourful, certified Organic and Fairtrade Crank® Coffee.

Through this partnership, Neal Brothers Brands Inc. looks to continue its 35-year tradition of delivering the best quality food and beverage products to Canadian families across the country. Given pickleball’s inclusiveness for all to play and be a part of the sport, this engagement emphasizes the perfect match for the CPG organization that predicates its mission on nationwide access to potential consumers.

“Pickleball, Neal Brothers, and Crank® Coffee… together – wow! ”, said Chris and Peter Neal, the Co-Founding Duo at  Neal Brothers. “ We could not be more excited to be coming on board. We’re especially looking forward to getting to know the Pickleball Canada community and cannot wait to get started!”

Between both Neal Brothers and Crank® Coffee, this partnership will help fuel Pickleball athletes with the ultimate game day combo – delicious coffee, creating shared memories, and celebrating the best pickleball moments over a tasty snack.

Neal Brothers Brands’ partnership with pickleball marks the latest major Canadian brand to tag team with the surging National Sport Organization (NSO) in Pickleball Canada to further the sport’s trajectory.

“Pickleball Canada is very excited to welcome Neal Brothers as one of our National Sponsors,” said Val Vollmin, President of Pickleball Canada. “Snacks, coffee and pickleball!  What can be better than that!”

Additionally, Neal Brothers and Crank® Coffee Co. are keen to promote the game to their existing audience and engage in unique collaborations with Pickleball Canada and its players through integrations like Neal Brothers’ Delivery of the Game. Both brands will be attending the Regional and National Pickleball Canada Championships throughout 2024 as well as interacting with players online and on social media.

Rest assured, by now adding coffee, snacks, and condiments to the mix, players and fans can look forward to an enhanced experience onsite at tournaments whereby their pre- and post-game needs are met, the ultimate gameday combo.

About Neal Brothers & Crank® Coffee Co.

Neal Brothers

From our family to yours! Since 1988, Neal Brothers Foods has provided families all over Canada with delicious, better-for-you snack options, sauces, and condiments. Brothers, Chris and Peter Neal started their business by making and distributing croutons out of their mother’s kitchen, thirty-five years ago. Today, the Neal Brothers brand has over fifty different products across several different categories that are available at grocery retailers across the country. At Neal Brothers, they offer a variety of delicious snack food items and condiments that have the ability to bring family and friends together and create special memories. The whole product lineup is crafted with love and is made from natural and organic ingredients that you can actually pronounce! With a creative approach to flavour and food, they strive to keep putting out amazing products and dare to be different. Neal Brothers also remains committed to supporting charitable organizations across Canada through a series of community partnerships. As part of the Good Food Builder Group, they commit to donating a portion of profits each year to Community Food Centres Canada.

 To learn more, visit https://www.nealbrothersfoods.com/

Crank® Coffee Co. 

Crank® Coffee Co. is Neal Brothers Brands’ (Peter + Chris Neal) newest brand under the Neal Brothers umbrella of products. The mission of Crank® Coffee Co. is to bring a superior bean product to the market; that has been carefully curated and roasted by coffee lovers and experts. Like other Neal Brothers products, Crank® Coffee Co. is both certified Organic and Fairtrade. Crank® Coffee Co. was born from individuals who love coffee. Those who savour a cup, all times of the day; with the desire to produce a product that tastes and smells above and beyond others.

To learn more, visit https://www.crankcoffee.com/

About Pickleball Canada

Pickleball Canada is the national governing body for the sport of pickleball in Canada. The Canadian Pickleball Association was established in 2009 and then incorporated as Pickleball Canada in 2011. The organization works to promote and develop the sport at all levels, from grassroots to high-performance. Their mission is to promote the growth and development of pickleball across the country by providing leadership, resources, and opportunities for players of all ages and skill levels. Pickleball Canada is responsible for the coordination and delivery of pickleball events across the country, including the National and Regional Championships, which brings together top players from across Canada to compete for the title of national champion. With a growing number of players and clubs across the country, pickleball is Canada’s fastest growing sport and Pickleball Canada is at the forefront of this exciting movement.

For more information, please contact info@pickleballcanada.org or visit pickleballcanada.org

For more information on this partnership, please contact:

Dane Gomez
Sponsorship Canada
Business Director, Partnerships
dane@sponsorshipcanada.com
C: 647-784-4112

LANGLEY, BC- December 7, 2023 – Huer Foods Inc. announced today that it has entered a multi-year partnership with Pickleball Canada to be an official partner.

Huer Foods Inc., the nation’s number one-fastest-growing candy manufacturer best known for its Super Mix®, Candy Cup®, and Pocket Pals® brands announced today that it has signed a two year partnership agreement with Pickleball Canada, the National Sport Organization of the country’s fastest-growing sport. As part of the agreement, Huer promises to aid in sparking joy among players and fans of the sport. 

Under the terms of this partnership, Huer and Pickleball Canada will focus on bringing new players into pickleball by taking a fun and inclusive approach to the game. Expect influencer campaigns, captivating social and digital campaigns, unique Huer Pickleball Club swag, as well as grassroots activations at the Pickleball Canada Regional and National Championships across Canada in 2024.

“It’s impossible not to have a blast playing pickleball,” said Molly Clinton, Head of Marketing at Huer Foods. “We are so excited to partner with Pickleball Canada and bring our shared vision of sparking joy in Canadians to life. Pickleball is the perfect fit for Huer in that it’s inclusive, fun, and growing at an astonishing rate. Canadians are seeking experiences that bring them together, elicit core memories, and spread happiness – nothing does that more than pickleball and candy! We plan to spread happiness with our products and turn moments into memories with Pickleball Canada this year.”

More than 1.37 million Canadians are now playing pickleball at least once per month, with more than half playing four or more times per month. The continued growth in numbers is astoundingly coming from younger adults too, particularly those aged 18 to 34.

“Pickleball Canada is happy to welcome Huer Foods as our latest partner in the candy category,” said Val Vollmin, President of Pickleball Canada. “It is great to see another leading Canadian brand stepping up to support the growth of the game, especially a brand that consumers recognize and desire. We look forward to amplifying Huer’s brand campaign of Happy Starts Here through pickleball.”

Pickleball Canada’s research has shown that Canadians typically play pickleball because it is a fun sport coupled with social, health, and competitive benefits. Now, we can add candy to the mix as another reason to sweeten Pickleball Canada’s member experience.

About Huer Foods Inc.

Founded in British Columbia in 1985, Huer is renowned for its delightfully crafted premium gummy candies that spark joy in the simplest of moments. Huer Foods portfolio consists of popular candy brands like Candy Cup®, Frosty®, Pocket Pals®, Sensible Sweets® and Super Mix®. Huer candy isn’t just any gummy candy, it’s delectably chewy and soft, bursting with flavour, and undoubtedly the freshest-tasting candy in Canada. Here at Huer, we live for the here and now, for the adventure of creation and the thrill of a delightfully crafted confection. For the ability to share and spread happiness, and to spark joy in the simplest of moments. Huer creates the sweetest magic, felt with each and every bite of our premium gummy candy. So go on, take a bite, and feel magic in the moment. For even more magic, please visit www.huerfoods.com or follow us on Instagram @HuerFoods.

About Pickleball Canada

Pickleball Canada is the national governing body for the sport of pickleball in Canada. The Canadian Pickleball Association was established in 2009 and then incorporated as Pickleball Canada in 2011. The organization works to promote and develop the sport at all levels, from grassroots to high-performance. Their mission is to promote the growth and development of pickleball across the country by providing leadership, resources, and opportunities for players of all ages and skill levels. Pickleball Canada is responsible for the coordination and delivery of pickleball events across the country, including the National and Regional Championships, which brings together top players from across Canada to compete for the title of national champion. With a growing number of players and clubs across the country, pickleball is Canada’s fastest growing sport and Pickleball Canada is at the forefront of this exciting movement. For more information, please contact info@pickleballcanada.org or visit pickleballcanada.org

For more information on this partnership, please contact:

Dane Gomez
dane@sponsorshipcanada.com
C: 647-784-4112

OTTAWA, Ontario (November 3, 2023) – Pickleball Canada, the national governing body for pickleball in Canada, has joined with other national federations to introduce and activate the Global Pickleball Federation.

With its responsibility, authority and accountability as the international federation for pickleball, GPF promotes, leads and supports the growth and development of pickleball as a sport for all, for life.  Priorities include gaining recognition by the International Olympic Committee as the unifying global governing body for the sport of pickleball and securing inclusion of pickleball in the Olympics, Paralympics and other major, multi-sport international competitions.

The GPF will ensure its members have access to best practices and other practical resources that enable growth and development within their regions and communities.  For member countries, the GPF will arrange access to equipment, official rules, educational and instructional programs, an active ambassador network, international tournaments, equipment standards and other valuable tools.

“An urgent need existed for a dynamic, effective and respected international governing body that is led by member countries in alignment with their continental federations,” says Javier Regalado, President of the Pickleball Federation of the Americas and GPF Board Member. “The countries committed to the GPF represent approximately 95% of pickleball members in the world.”

“Today’s launch of the Global Pickleball Federation is a huge step forward for pickleball,” says Val Vollmin, President of Pickleball Canada. “Together with our colleagues in countries around the globe, we will create a big, welcoming tent under which we can truly unify and grow pickleball. We now have the opportunity to work in collaboration to promote and advance pickleball as a marvelous, inclusive sport.”

The Asian Pickleball Association, Confederation of African Pickleball, Oceania Pickleball Federation and the Pickleball Federation of the Americas are aligned exclusively with the GPF.  The national governing bodies across these four continents include American Samoa, Australia, Cameroon, Canada, Colombia, Costa Rica, Curacao, Dominican Republic, Egypt, Gambia, Ghana, Kenya, Mexico, Morocco, New Zealand, Nigeria, Panama, Peru, the Philippines, Rwanda, Samoa, Sierra Leone, South Africa, Tanzania, Tonga, Uganda, United States and Venezuela.

The path for GPF membership is application through the respective continental federation to meet their membership requirements.  Upon completion, member applications will be evaluated by both a national federation’s continental federation and the Global Pickleball Federation. An online application for Global Pickleball Federation membership is available at www.globalpickleballfederation.org.  

More information about the GPF can be found on its website here.

About the Global Pickleball Federation (GPF)

The GPF is non-profit corporation established in 2023 and operates in accordance with GPF bylaws.  The GPF is headquartered in Colorado Springs, Colorado – the home to the United States Olympic and Paralympic Committee.  The GPF is guided by a Board of Directors, including a Chair of the Board and elected leaders of each participating continental federation.

For more information, please visit www.globalpickleballfederation.org

About Pickleball Canada

Pickleball Canada is the National Governing Body for the sport of pickleball in Canada. The Canadian Pickleball Association was established in 2009 and then incorporated as Pickleball Canada in 2011. The organization works to promote and develop the sport at all levels, from grassroots to high-performance.

The mission of Pickleball Canada is to promote the growth and development of pickleball across the country by providing leadership, resources and opportunities for players of all ages and skill levels. With a growing number of players and clubs across the country, pickleball is Canada’s fastest growing sport and Pickleball Canada is at the forefront of this exciting movement. For more information, please contact please contact info@pickleballcanada.org  or visit pickleballcanada.org/

GPF Media Contact:

Javier Regalado, Pickleball Federation of the Americas (PFA) President and GPF Board Member

 javierre55@gmail.com

 Pickleball Canada Media Contact:

 Dave Harris

 dave.harris@pickleballcanada.org

After an extensive search, Pickleball Canada is pleased to announce the hiring of Barry Petrachenko in the position of Executive Director. 

Barry Petrachenko joins the Pickleball Canada team with a considerable background in local, provincial and national sport sector administration management. Before joining Pickleball Canada, Barry was the Chief Executive Officer for BC Hockey where he oversaw the implementation of multiple programs and the hosting of several world championship events, and prior to that supported the creation of Alliance Hockey (Ontario) as their first Executive Director.  Most recently Barry served as the Executive Director of Softball BC, and has held positions on the Board of Directors of British Columbia Golf and the BC Hockey Hall of Fame.

“Pickleball Canada is very pleased to have someone with Barry’s experience join the Pickleball Canada team! We are looking forward to working with Barry on this game we all love!”, expressed Val Vollmin, President of Pickleball Canada.

After earning a baseball scholarship to LaSalle University in Philadelphia, PA where he completed a degree in Business Administration with a major in accounting, Barry played for Baseball Canada’s Senior National team for three years. Barry was also a member of the 1991 Canadian baseball team at the Pan Am Games in Cuba. During this time, he was working as an assistant coach with the Academy of Baseball Canada in Montreal.

An avid mountain biker and recreational hockey and pickleball player, Barry looks forward to working toward the bright future of pickleball in Canada.  Barry resides in Victoria BC with his wife Lisa and their son Garrett.

Welcome to the team Barry!