Wendy Pattenden

Meet Wendy Pattenden.

Serving as CEO of Canadian Sport Institute Pacific since 1999, Pattenden has brought to life a strategic direction to ensure athletes and coaches have every advantage to win medals for Canada. Under her collaborative leadership style, Canadian Sport Institute Pacific has forged dynamic relationships with federal, provincial and local governments and other key stakeholders such as partnering with over 20 National Sport Organizations, employing more than 90+ specialized experts all in support of a dynamic training environment in BC. 

Pattenden’s legacy of executive leadership and community philanthropy includes her role as one of the main architects of the PacificSport regional network in 1999, plus serving as a guiding force behind the Sport For Life movement. Pattenden volunteers on several community boards; Vice Chair, BC Sports Hall of Fame, Canadian Olympic Committee (Olympic Supporter), Sport For Life Society (formerly Chair) and most recently with Pickleball Canada.

A former top 100-ranked professional tennis player and 12-time national tennis champion, Pattenden served 13 years as both the Director of Athlete Development and Head National Team and Olympic Coach for Tennis Canada.  She led Canada to its best-ever result in the Federation Cup (renamed Billie Jean King Cup), women’s world team tennis championship finishing among the top four nations in the world in 1988. Pattenden was named Female Athlete of the Year (City of Greater Victoria) in 1978 and was inducted to the Greater Victoria Sports Hall of Fame in 2003.

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